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Bay Area Fire Store

About Us

Welcome to the Bay Area Fire Store, a firefighter-owned business established in 2024. We are dedicated to being your trusted source for high-quality on and off-duty apparel. Our mission is to support the firefighting community with gear that combines functionality and style.

A Presidio fire engine parked in the steel shadow of the Golden Gate Bridge approach
A full company in turnouts posed on and around their engine at the coast
Three firefighters in turnouts standing against a wall of graffiti
A crew standing on the stacked ladders of a truck on a San Francisco street
Four firefighters in turnouts outside a training tower
Two firefighters in station hoodies leaning against the front of their rig
The SFFD hockey club posed on the ice in full kit
A firehouse lit up at night with the apparatus bay open
An engine pulled up outside a brick firehouse
A crew raising a ground ladder to the upper floors of a city building
Members gathered in the apparatus bay in front of Truck 15
The store's booth at a community event, table laid out with department apparel
Asian Firefighters Association members at an event tent holding up a shirt
A large group photo in front of the rigs outside the El Capitan theatre
An engine working a street in a San Francisco neighborhood
The hockey club lined up on the ice in an empty arena
Members on stage in dress uniform receiving a department award
The Golden Gate Bridge from the water on a clear morning
San Francisco Fire Department "We'll take anyone" caps on a diamond-plate counter